Last week marked the first ever Sitecore Users Virtual Summit which spanned 24 hours and likely accounted for an increase in Red Bull sales around the globe!
This virtual event gave the Sitecore community an opportunity to engage and learn from industry thought leaders across the world.
During the summit, Aware Web’s VP of Client Delivery, Tina Nelson, and Stratasys’ Interactive Digital Marketing Manager, Heather Hayes, had the opportunity to deliver a presentation focusing on Aware’s latest globalization implementation for Stratasys using Sitecore’s content management system. Tina and Heather discussed Stratasys’ need to reach a vastly expanding global audience and described the process which led the Aware team to develop a globalization strategy that would support Stratasys’ global sales and marketing efforts. They also walked viewers through the customized Sitecore solution that is now allowing Stratasys to enter the global marketplace with a culturally-adept site – featuring 10 translated sites – that will truly speak to their international target audience. If you missed the presentation be sure to watch it here, and for more detailed information on our project with Stratasys you can download the case study here.
As corporations continue to expand their reach to audience’s worldwide, the Web and globalization strategies will become increasing important to those seeking to launch and sustain multi-market efforts. With a customized Sitecore globalization implementation, Stratasys will continue to position themselves as a worldwide leader in their industry.
Interested in discussing how Aware can help with your globalization needs or upcoming project? Contact us today!