Properly globalized sites greatly increase the user experience.
If you’re a global business, there’s no time like the present to align your customer experience/engagement strategies with your web globalization initiatives. A properly globalized website can greatly enhance the user experience and increase the return of investment put into a global site infrastructure, content development strategies and other marketing initiatives.
This globalization white paper will allow you to discover crucial components to help you avoid alienating the very audiences you are striving to motivate.
What You'll Learn
- How to create a culturally relevant global strategy that is locale-based
- Steps for developing a locale roll-out strategy based on current and future desired markets
- Factors to consider in order to ensure an optimal Sitecore Content Tree architecture
- Keys to developing an effective distribution and deployment plan
- Understanding the importance of a translation connector