Challenges
  • Hundreds of products to manage across 5 brands
  • Dealers and customers located across the globe
Solution
  • Integration of Google Maps, GeoIP, Clay tablet, and Appian SSO
  • Enterprise search to help consumers find what they need
  • Custom-built portal to enhance sales process
  • Advanced Coveo implementation filters by brand, class, series, category, language
  • Digital Briefcase app supplies sales assets to reps in the field
  • Appian SSO integration drives personalized experience
  • Automated translation via Clay Tablet
Outcomes
  • 25% increase in mobile traffic
  • 15% more return visitors
  • 10% reduction in bounce rate
  • Improved sales process