Challenges
  • Outdated content management system
  • Three unique brands under one corporate umbrella
  • Needed to integrate acquired brands and product lines
  • Global company needed a global website
Solution
  • Extensive IA to integrated new product lines
  • Personalization and Salesforce integration
  • Clay Tablet integration for translation
  • Custom Product Finder application based on new taxonomy
Outcomes
  • Achieved cohesive unified branding while allowing each sub-brand to shine
  • Streamlined navigation and IA for easier use
  • Globalization strategy with achievable language roll-out plan