Challenges
  • Global customer base with unique needs
  • Increasingly complex product management
  • Improve lead gathering and personalization
  • Desired consistency between print and web
Solution
  • Product Information Management solution using Sitecore for product content
  • Streamlined translation of nearly 40 global websites into multiple languages
  • Salesforce integration for lead nurturing and customer intelligence
  • Customized portals to support distributors and clinicians
Outcomes
  • 44% increase in monthly sample requests from clinicians
  • 50% reduction in time to deploy new product catalog
  • 75% reduction in time and expense to publish site updates
  • Improved patient experience
  • Unified branding across sites