Challenges
  • Outdated CMS made site updates difficult
  • Website was difficult to navigate
  • Global nature of company and customers not represented
  • Leads not fed directly into Salesforce
Solution
  • Reimaged IA based on new personas support target market growth
  • Sitecore CMS implementation and integration with Salesforce
  • Custom Product Finder application
  • Globalization strategy and Clay Tablet for translation
Outcomes
  • One content author can now manage 1000s of products in 60 countries
  • Improved UX means users can find the product information they need
  • Globalization strategy with achievable language roll-out plan