Challenges
  • Outdated and rigid technologies didn’t support fundraising or intuitive engagement
  • Lacked cohesive strategy for presentation of stories, blog posts, videos, and news
  • Disconnected data, stories and content were not used to inspire action
Solution
  • Dynamic design and personalization with a focus on storytelling and engagement
  • Engaging user dashboard uses data to display direct impact on children across the world
  • Sitecore integration with business-critical backend systems to create a data warehouse
  • Custom Volunteer Registration System  
Outcomes
  • 39% increase in online donations post launch
  • New opportunities for rich storytelling across all devices and channels
  • Use newly harnessed data to drive engagement and personalization