Challenges
  • Lack of student and prospect engagement
  • ADA accessibility requirements
  • Four campus locations and 100+ online courses
  • Need for improved mobile user experience
Solution
  • Content workflow and governance process
  • Call-to-action strategy to drive application and enrollment
  • Streamlined IA and user experience
Outcomes
  • 30% increase in enrollment after launch
  • New site meets 504 & assistive technology standards
  • Improved prospect and student engagement
  • Streamlined user experience for mobile devices