Challenges
  • Provide an engaging experience for 52,000 member physicians
  • Manage 25,000 pages of content
  • Need to drive new membership
Solution
  • Personify integration tracks interactions
  • Custom framework for rapid microsite launches
  • Taxonomy-driven search with Coveo Cloud
Outcomes
  • 23% increase in annual meeting ticket sales
  • 30% increase in key lead generation form submissions
  • Improved search experience to help members find content
  • Easier for content authors and owners to manage content