If you’re a marketer or a technologist working with marketing and you’re trying to make sense of your organization’s direction within the digital landscape, Aware has new resources that can help.
The concept of progressing in-step with your customer’s increasing digital expertise is a hot topic these days. In fact, I was invited by Sitecore to discuss marketing maturity in a detailed post on the Sitecore community blog. The post contains a good recap of Aware’s ongoing work in this arena with our client Uponor.
Aware now has a couple of new resources to help you plan for your company’s digital maturity.
DIGITAL MATURITY – WHITE PAPER
Our new white paper – “A Roadmap to Digital Maturity” – provides advanced insight and detailed steps using a real-life case study based on our collaboration with Uponor, a seasoned B2B manufacturer client.
In the paper I breakdown what digital maturity really means and describe how to step-through the Sitecore Customer Experience Maturity Model to identify and prioritize your company’s customer marketing initiatives. Based on those results, you’ll be ready to plan a roadmap to guide your future maturity growth.
Request “A Roadmap to Digital Maturity” white paper
DIGITAL MATURITY – SITECORE WEBINAR
You can view the Sitecore United States webinar (recorded July 23, 2015) to learn from their case study with customer Uponor and partner Aware Web Solutions. The webinar also provides steps to make sure your company’s digital maturity matches that of your evolving customer.
During the webinar, Jon Orton, Director of Marketing Operations of Uponor, and I share insights on how we together again leveraged the Sitecore model to create a customized marketing plan that mirrors the growing digital expectations of Uponor’s key customers.
I’d love for you to see what Jon and I developed. Download the webinar recording and let me know your questions and comments.
Request the free, one-hour video recording of the webinar now.
Uponor has manufactured plumbing, heating and fire protection systems for more than 30 years. The company’s website was named Sitecore North American Site of the Year in 2012 and took the title of “Best Innovator.” Aware and Uponor were chosen to co-present at Sitecore Symposium 2012 and again in 2014.