Web Strategy + Planning
Your website should
be working hard for you.
Insightful planning focused on best-practice deployment of
web solutions that are uniquely tailored to your organization.
Our Capabilities
+ Site analysis and planning
+ Aligning business goals to Web results
+ Identifying key performance indicators
+ Competitive analysis
+ Usability & user research
+ Personas & personalization
+ Information architecture
+ Wireframes/Prototyping
+ Globalization
+ Ecommerce
+ Social networking
+ Web-driven customer service
+ Ongoing business support
+ A/B Testing
+ Content Targeting
+ See examples of our work.
Finding and executing a smart web strategy can help you maximize your online presence and quantify what it brings to your company.
First, we listen to understand your business strategy, then we collaborate with you to develop a strategic approach that aligns with your business goals.
Depending on your needs, we might start by taking a look at the competitive landscape in your industry, evaluating your current site’s usability, exploring ecommerce options or digging into the minds of your customers to uncover their online needs and behaviors.
Once the project is underway, we’ll continue scheduling regular strategy and brainstorming sessions to refine your Web presence and ensure that no opportunity is overlooked.
Tools we use and trends we watch:
• Sitecore Online Marketing Suite
• Mobile Strategy and Development
• Multi-Channel Content Syndication
• Geo Content Targeting
• Social Networking
• Customer Experience Management
• Online Reputation Management
• Content Personalization
• Benchmarking KPIs
• Competitor Site Reviews
• Web Globalization