Sitecore CEP, or Consumer Engagement Platform for the uninitiated, is the combination of Sitecore’s award winning Content Management System with their new Digital Marketing System (DMS). When used together, the two tools provide online marketers with a 360-degree view of a web visitor’s experience. The amazing new capabilities help to create a deeper level of user engagement to improve your understanding of your customers'. Tracking how that increased engagement impacts site performance will lead to better conversion rates thereby creating more value for your organization. More...

A generic Top Level Domain or gTLD is an internet extension such as .com or .edu. There are currently about 25 gTLDs in use today but with the expansion of the new program there could be an endless number of gTLD. More...

On May 25, 2011, Directive 2009/136/EC, an amendment to a similar 2002 privacy directive, went into effect in the European Unions, requiring websites to seek permission from website users to place cookies on their browser. More...

Digital intimacy – A True Attempt at Managing the Customer Experience

Michael Seifert , Co-Founder and CEO of Sitecore, kicked off today’s Dreamcore conference with the announcement of Sitecore’s next generation platform, the Customer Engagement Platform, this morning during Dreamcore’s keynote address. Michael says “This is the beginning of a journey down the road of digital intimacy”. The platform is an attempt to truly bridge the gap between the online and offline customer. The fully baked platform promises to remove the complex technology barriers that exist today through traditionally disconnected systems.

Aware knew of the pending launch and was afforded a sneak peek at the platform weeks back during technical preview. The announcement gave way to a day chock-full of sessions centered around the next generation release and with it; a few new acronyms were born.

So, let’s break it down. More...

There’s a plethora of so called experts blogging, tweeting and chatting on everything web from soup to nuts. I have a select few experts that I loyally follow, however, and one such person is Jill Whalen, a true SEO expert.

I’ve been a loyal subscriber and reader of her SEO newsletter, High Rankings Advisor, for over seven years. The only subscription I’ve held onto longer is my local newspaper. I can’t seem to shake the paper version just yet, plus its make good fire starter. Jill has practical, no nonsense and a good old fashioned approach to SEO. She’s witty and her newsletter is a fun read. More...