A good marketer becomes great when armed with solid data on how prospects, customers…and even competitors interact and digest their online content. 

Introducing Swift Analytics, a fast and flexible way to analyze your Sitecore Analytics data from within the Sitecore Desktop UI.

In today’s competitive landscape, marketing automation is critical…and it’s no easy task.  Below we’ve identified seven consistent keys that organizations of all shapes and sizes have benefited from when automating their marketing efforts.

The Email Campaign Manager (ECM) is Sitecore’s module that allows you to create large scale e-mail campaigns to proactively engage and interact with your users. The beauty of the ECM is the front- end functionality and its tight integration with Sitecore CMS, Digital Marketing System and your CRM if you choose. Out-of-the- box, ECM will integrate with Microsoft Dynamics and Salesforce but customization will be necessary to integrate with homegrown or other CRMs. ECM takes the data held within your CRM and makes it actionable data for targeted email campaigns. More...

Being a marketer in today’s online environment can be a challenge. There are a seemingly infinite number of tools designed to help track and manage marketing efforts. Fortunately, for marketers whose websites are built on Sitecore, the Digital Marketing System (or DMS) can help make order from this chaos by turning Sitecore into a sophisticated marketing engine for your site. More...

Aware Web Solutions is excited to announce a new Sitecore analytics tool called Swift Analytics. The tool was developed by Aware to fully integrate into your existing Sitecore solution. More...