One of the key differentiators with Sitecore is its open framework, providing you with endless options on how to configure and deploy your website solution. Regardless of how you develop your solution, there are some key best practices to follow to ensure your solution is scalable, maintainable and operates with peak performance. With over 80 deployments under our belt at Aware Web Solutions, we have fine-tuned our best practices to make sure these goals are met. More...

A good marketer becomes great when armed with solid data on how prospects, customers…and even competitors interact and digest their online content. 

Introducing Swift Analytics, a fast and flexible way to analyze your Sitecore Analytics data from within the Sitecore Desktop UI.

Deadly Sin #1: Structuring your site according to how your company functions internally instead of how your users think

This is one of the biggest mistakes we see on the web today. People are deeply ingrained in their own business, talking about what they do and how they sell, and using internal jargon and nomenclature that only they would understand. And because it comes so naturally to them, they think people outside their walls will understand it too. Nine times out of 10, this is not the case. More...

Does it feel like your site is a little tattered or dated? Chances are if you’ve noticed then your users probably have too by leaving your site and finding your product or service elsewhere. Good news…small enhancements can go a long way. Adding new functionality or features is a great way to not only update your website, but also provide an enhanced user experience. The following 3 tips provide a few ideas to quickly boost user engagement and take your site from shabby to chic. More...

Testing and optimization are the mantra of any online marketer worth their salt. Good marketers spend a huge amount of time tweaking and testing their page content, images and calls to action to dial in the most effective combinations. As part of Sitecore DMS, the multivariate testing tool offers a powerful option for marketers to measure and optimize their site’s performance. In today’s post we’ll review some of the features of the tool and compare it to the A/B testing tool available with Google Analytics. More...