If you’ve considered incorporating social media into your overall marketing strategy, but just haven’t quite pulled the trigger, listen up. The world (and most importantly, your competitors) is passing you by. For every moment that you stand on the social media sidelines, they are taking full advantage of the benefits you are not. More...

As social media transitions from its infancy to a more strategic and integrated endeavor, marketers and CEOs are placing an emphasis on capturing its return on investment.  Like all components of the online experience, social media is trackable but understanding the cost implications of social media is difficult.  There are a number of online social media calculators out there but none allow you to determine what your return may be prior to investing in social media outlets.  In most cases companies are finding social beneficial but how beneficial?  If you are currently trying to determine if social media makes sense for your company here are a few key indicators Dag Holmboe recommends tracking and I feel should be included in your ROI calculation. More...