Does it feel like your site is a little tattered or dated? Chances are if you’ve noticed then your users probably have too by leaving your site and finding your product or service elsewhere. Good news…small enhancements can go a long way. Adding new functionality or features is a great way to not only update your website, but also provide an enhanced user experience. The following 3 tips provide a few ideas to quickly boost user engagement and take your site from shabby to chic. More...

MIMA (Minnesota Interactive Marketing Association) does a great job of hosting breakfast events with smart speakers on timely, relevant topics. With mobile getting as much buzz as it has, it was great to hear Julie Roth Novack of Vibes speak on integrating mobile marketing into existing mobile channels.

At this point in its maturity it is fair to say mobile use is an accepted and popular form of computing. Mobile may continue to change and mature as technology continues to advance but it is a preferred way of performing what used to be considered desktop computer-only tasks. The growth of the Android platform and the popularity of Apple’s iPhone have made mobile activities a need and not just a novelty. Many of our clients are aware of the growing need for a mobile-friendly site but are unsure where to start and how to plan for what seems to be a moving target. More...

While 2009 heralded the rise of social media on the Web, 2010appears to be the year of mobile.  If you don not believe me - look here, and here and even here.   Like social media, I do not think this is going to be a fad but something that will evolve as new technologies come online. But what does going mobile really mean and is it right for your business? Here are a few signs you may be ready to jump on the mobile train in 2010.