The Email Campaign Manager (ECM) is Sitecore’s module that allows you to create large scale e-mail campaigns to proactively engage and interact with your users. The beauty of the ECM is the front- end functionality and its tight integration with Sitecore CMS, Digital Marketing System and your CRM if you choose. Out-of-the- box, ECM will integrate with Microsoft Dynamics and Salesforce but customization will be necessary to integrate with homegrown or other CRMs. ECM takes the data held within your CRM and makes it actionable data for targeted email campaigns. More...

Sitecore CEP, or Consumer Engagement Platform for the uninitiated, is the combination of Sitecore’s award winning Content Management System with their new Digital Marketing System (DMS). When used together, the two tools provide online marketers with a 360-degree view of a web visitor’s experience. The amazing new capabilities help to create a deeper level of user engagement to improve your understanding of your customers'. Tracking how that increased engagement impacts site performance will lead to better conversion rates thereby creating more value for your organization. More...