One of the more exciting features of Sitecore’s Digital Marketing System (or DMS) is the ability to personalize content to different groups of users based on their implicit or explicit behavior on your site. However, tackling your first personalization project in DMS can be a bit daunting. More...

For many websites, user engagement is measured through a fairly basic methodology; users who convert are considered engaged and users who don’t convert aren’t engaged. This isn’t because there are only two levels of user engagement, but because the incremental levels of engagement prior to a conversion are difficult to measure. With Sitecore’s Digital Marketing System (or DMS) engagement of individual users can be measured based on the actions they take and content they interact with on your site. However, engagement scoring can be complex and requires a thoughtful, strategic approach prior to implementation. In today’s post, we’ll walk through how to develop a scoring strategy that accurately values a user’s engagement level and how to create and assign engagement scores to your site’s content. More...

Understanding your customer is a critical component of any successful marketing effort.  But how do you understand a customer in an online environment?  Web analytics do a great job of quantifying the big picture of visitors and their activity, but often don’t provide much insight into how unique groups of users are interacting with your site.  What does each customer group want?  How are they trying to achieve their goals?  These questions can be difficult to answer when relying on analytics data alone. More...

Sitecore CEP, or Consumer Engagement Platform for the uninitiated, is the combination of Sitecore’s award winning Content Management System with their new Digital Marketing System (DMS). When used together, the two tools provide online marketers with a 360-degree view of a web visitor’s experience. The amazing new capabilities help to create a deeper level of user engagement to improve your understanding of your customers'. Tracking how that increased engagement impacts site performance will lead to better conversion rates thereby creating more value for your organization. More...

Digital intimacy – A True Attempt at Managing the Customer Experience

Michael Seifert , Co-Founder and CEO of Sitecore, kicked off today’s Dreamcore conference with the announcement of Sitecore’s next generation platform, the Customer Engagement Platform, this morning during Dreamcore’s keynote address. Michael says “This is the beginning of a journey down the road of digital intimacy”. The platform is an attempt to truly bridge the gap between the online and offline customer. The fully baked platform promises to remove the complex technology barriers that exist today through traditionally disconnected systems.

Aware knew of the pending launch and was afforded a sneak peek at the platform weeks back during technical preview. The announcement gave way to a day chock-full of sessions centered around the next generation release and with it; a few new acronyms were born.