For many websites, user engagement is measured through a fairly basic methodology; users who convert are considered engaged and users who don’t convert aren’t engaged. This isn’t because there are only two levels of user engagement, but because the incremental levels of engagement prior to a conversion are difficult to measure. With Sitecore’s Digital Marketing System (or DMS) engagement of individual users can be measured based on the actions they take and content they interact with on your site. However, engagement scoring can be complex and requires a thoughtful, strategic approach prior to implementation. In today’s post, we’ll walk through how to develop a scoring strategy that accurately values a user’s engagement level and how to create and assign engagement scores to your site’s content. More...