At Dreamcore North America 2011, I attended a presentation by Alex Shyba titled "Building Successful and Efficient Multilingual Solutions with Sitecore". Overall, the presentation was great and Alex is to be commended for the topics he highlighted. About 1/4 (or 1 div 4 for you xsl gurus) of the way into the presentation Alex started mentioning architecture and strategy considerations and I couldn't help but notice a number of nodding heads and "light bulb" moments around the room. As Alex alluded, an effective multilingual strategy is not as simple as turning a key (nor should it be). Consequently, my goal with this post is to outline a number of key considerations you may need to address when implementing a multilingual solution. More...

At Dreamcore North America, I was excited to see how Sitecore is applying the Rules Engine to introduce conditional logic.  Specifically, they demoed it in combination with DMS (digital marketing system – aka OMS v2) to handle personalization. This was ridiculously easy in the Sitecore 6.5 Page Editor. Also, it was used for mobile browser detection in the Mobile Device Detector shared source module. More...

Wow, what a great couple of days at Sitecore’s Dreamcore 2011 in Boston, where many great topics were discussed, new features were unveiled and great conversations were had. As Deb alluded to in a previous post, Sitecore’s new Customer Engagement Platform (CEP) will take how you interact with your site visitors to a whole new level. There are some very exciting things on the horizon! More...

Digital intimacy – A True Attempt at Managing the Customer Experience

Michael Seifert , Co-Founder and CEO of Sitecore, kicked off today’s Dreamcore conference with the announcement of Sitecore’s next generation platform, the Customer Engagement Platform, this morning during Dreamcore’s keynote address. Michael says “This is the beginning of a journey down the road of digital intimacy”. The platform is an attempt to truly bridge the gap between the online and offline customer. The fully baked platform promises to remove the complex technology barriers that exist today through traditionally disconnected systems.

Aware knew of the pending launch and was afforded a sneak peek at the platform weeks back during technical preview. The announcement gave way to a day chock-full of sessions centered around the next generation release and with it; a few new acronyms were born.

There are many considerations when planning a Sitecore hosting architecture. In this post, we will discuss the key concepts behind planning and creating an effective and scalable Sitecore environment. More...